Logo Logo Logo Logo Logo
Let's Talk
  • Home
  • Portfolio
  • About me
  • Blog
  • Home
  • Portfolio
  • About me
  • Blog
How High-Quality Photography will elevate your Brand

02 Nov How high-quality photography will elevate your brand

Posted at 07:46h in A brand isn't just a logo by Cat

Imagery is a key elements of your visual identity

People don’t read, they scan. By scanning, imagery is the most obvious element of your branded visual system and will be noticed and unconsciously analyzed by your audience.
You have put so much energy into building your product or service. If you are proud of your work, you should transmit it through high-quality imagery, whether your identity includes illustration, photography, or both. 

 

imagery is the most obvious element of your branded visual system
Branding helps to transmit your professional standards
From Instagram Post

Transmit the quality of your service/product with good imagery

There is nothing worse than bad photography or old fashion illustrations. It will only make your potential customer think that if you haven’t updated your imagery, you probably don’t look to improve the quality of your service. 

Elevate your brand with photography which reflects the quality of your product!

Brand Photography - help picture yourself
From Instagram Post

Help your customers project themselves into the result of using your service/ product.

People are looking to improve their lives by using your service or product. There has to be a happy ending to the story and you are the one who has to showcase it.

Brand Photography, colour and texture
From Instagram Post

Photography or illustrations is another way of adding colour, texture or light to your visual identity.

Define what kind of imagery your brand needs? Are you trying to convey space, tranquillity? Or maybe you want to add colour without using a bright and colour palette. 

The quality of the photos you use reflect the quality of the service or product you are trying to sell!

You don't need a huge budget.

Identify what needs to be tailored to your brand, and what doesn’t.
 

Good quality imagery doesn’t always mean you have to have a big budget to dedicate to it. If you can’t afford a branded photo shoot for all your imagery, think of what images or the most relevant to get created by a professional photographer or illustrator. If you are selling a product or you own a restaurant, you might want to prioritize high-quality product photos which will convey the quality of the materials, the textures, or even the smell of what you are trying to sell. 

On another hand, if you are selling a service, you might want to have really good portraits of your team members to convey their expertise, friendliness, and will to help the customer. Humans connect with humans and if they are about to trust your company, they will want to know who is behind the scenes as well as who they will be talking to.

If you don’t have any budget at all for imagery, there are loads of free libraries available online. However, it is important to check image rights, stick to a style of photography and see if you can customize them with branded patterns, colours or graphic elements. 

If you can't afford a branded photo shoot for all your imagery, think of what images or the most relevant to get created by a professional photographer or illustrator.

Showcasing Vendo's reliable and highly praised customer service with professional branded photography

Vendo’s Brand is probably one of the most complete project I have worked on so far. After having defined the Brand fundamentals and then designed their visual identity (See the whole project here), I worked on the design of their website. 

During the first discovery phase of the project, they told me that they had run research and had identified that their customer service was one of their main strengths. They have been recognized and praised for having a very close caring, and personalized relationship with customers and that’s what made them different from any other payment processing service.

If we mainly used free imagery which we customized with a colour layer, at the moment of designing their Company page, it was obvious it needed to include authentic photography of their team. This is when I suggested a branded photo shoot with professional photographer Sylvia Gutierrez.

Vendo Photography

Free images customized with colour filters and branded pattern

Branded photos for team portraits

This is when I suggested a branded photo shoot with professional photographer Sylvia Gutierrez.
Cat Lemaire Brand Design

Let’s work on making your idea visible.

I like to divide my branding process into 3 distinctive steps. It allows us to be aligned and communicate during the whole time and therefore to be more efficient.

Discovery

Defining your Brand fundamentals.

The first step to good branding is for me to understand why we are here, what you value, what the brand wants to transmit and what makes it different. We will go through the brand fundamentals during a collaborative workshop. You’ll be surprised how these exercises can be revealing.

Design

Creating your Visual identity.

Thanks to the discovery work, I will be able to work on visual proposals which will include the main visual elements of the Brand Identity (Logo, typography, colours, patterns, photography, iconography).
Each proposal will be illustrated with its application to a limited number of materials depending on your business. For example: a web site home page, business cards or social media feed.

Production

Producing all deliverables.

Once the Design is approved and agreed on, I will work on producing all the elements of the brand identity to deliver them in the formats and files which best match your needs.

 

Let's Get Started

Portfolio

Can Julley, Hand-drawn branding
Can Julley
Brand Strategy, Logo & Visual System Design, Marketing Collateral Design, UI Web & Design
Labstone Branding project main image
Labstone
Brand Strategy, Logo & VIsual System Design, Marketing Collateral Design
Alouette Nature Tours Branding
Alouette Nature Tours
Brand Strategy, Logo & Visual System Design, Marketing Collateral Design, UI Web & Design
Tags:
brand design, brand imagery, brand photography, branded photo shoot, branding, branding Studio, freelance designer, Invest in branding
Print page
0 Likes


Cat Lemaire Hand-drawn branding Logo

Get Around

Home Page

Portfolio

About me

Blog

Contact

Say Hello

cat.lemaire@gmail.com

Instagram

Linkedin

All Right Reserved @Cat Lemaire

Privacy Policy / Cookies Policy

We use cookies on our website to help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT