Building brands
that make sense

From identifying your brand’s intentions to translating them through bold visuals.

Whether you have a Brand or not, it might be the right time to (re) align it to its true values and make it visible to the world.

Brand Design services adapted to your needs and pace:

Rebranding

The world changes around us, business and brands change too. Make your Brand match your new identity!

 

I am here to help you take your Brand through the next stage. Together, we will analyse what needs changing and what needs keeping.
We can start with the essentials and build a consistent brand at your own pace and time.

New Business

Share your great business idea, its values and essence to attract your dream clients and investors.

 

Step by step, I will help you build an authentic and consistent brand across channels for your new business.
We can start with the essentials and build your brand at your own pace and time.
To gain visibility and trust, your brand needs to be sustainable through time. That’s why, I also provide DIY templates and non-designers friendly tools for your marketing material.

Events

Make your event visible to the world and create a “love at first sight effect” with your ideal audience.

 

I am here to help you create a visual identity for your event which will stand out and make your guests and audience fall in love with.

Generate excitement before and during the D day and nourish amazing memories after your event.

STAND OUT ❥ GAIN VISIBILITY ☻

Selected Projects

My Process

Cat Lemaire Branding Process

I like to divide my branding process into 3 distinctive steps. It allows us to be aligned and communicate during the whole time and therefore to be more efficient.

Defining your Brand fundamentals.

The first step to good branding is first of all understanding why we are here, what you value, what the brand wants to transmit and what makes it different. We will go through the brand fundamentals during one or several collaborative workshops. You’ll be surprised how these exercises can be revealing.

Creating your Visual identity.

Thanks to the discovery work, I will be able to work on visual proposals which will include the main visual elements of the Brand Identity (Logo, typography, colours, patterns, photography, iconography).
Each proposal will be illustrated with its application to a limited number of materials depending on your business. For example: a web site home page, business cards or social media feed.

Producing all deliverables.

Once the Design is approved and agreed on, I will work on producing all the elements of the brand identity to deliver them in the formats and files which best match your needs.

A process which brings value to your business before even seing one single visual proposal!

  • It was amazing to have Cat for our rebranding and web redesign projects. Cat guided us through a very well-managed process and perfectly aligned a team that had been accustomed to the old brand for years. With her work Cat got the whole team to love the new brand. A new brand that we are proud of. Regarding the UI design Cat worked not only in the design of the responsive web components but also provided us with a very powerful style guide and library that serves as the basis for our design system. I look forward to working with Cat again on another new project!

    Miguel S. - Vendo Services - CX Director

  • Working with Cat has been an enjoyable and eye-opening experience. Organised and thorough, she led me through the brand development process with patience and purpose. Communication was great, I felt listened to and ideas were shared and discussed openly. Cat showed not only real knowledge of her field but also great patience. I'm over the moon with the result and I am now equipped with a full package of branding elements that I feel are really representative of my company.

    Antoine L. - Alouette NT - Founder

  • Cat was a gift to work with. Well organized, creative, and driven. She exceeded all expectations and will definitely recommend and work with Cat again.

    Mitch P. - Vendo Services - CEO

Services

Branding (Strategy & Design)

Rebranding | New Business | Events or music albums

 
Brand Naming

Implementation of the Brand on Print and Online marketing materials

 
Graphic Design

Implementation of the Brand on Print and Online marketing materials

 
UI – Web & App Design

User Interface Design, Design System and Figma files ready to be handed to your dev team.

 
Art Direction for Brand Campaigns

Creative concept and visual production for Brand campaigns

Are you ready to talk about your Brand?