Building brands
that make sense

From identifying your brand’s intentions to translating them through bold visuals.

Whether you have a Brand or not, it might be the right time to (re) align it to its true values and make it visible to the world.

Brand Design services adapted to your needs and pace:

Rebranding Icon


The world changes around us, business and brands change too. Make your Brand match your new identity!


I am here to help you take your Brand through the next stage. Together, we will analyse what needs changing and what needs keeping.
We can start with the essentials and build a consistent brand at your own pace and time.

New Business

Share your great business idea, its values and essence to attract your dream clients and investors.


Step by step, I will help you build an authentic and consistent brand across channels for your new business.
We can start with the essentials and build your brand at your own pace and time.
To gain visibility and trust, your brand needs to be sustainable through time. That’s why, I also provide DIY templates and non-designers friendly tools for your marketing material.


Make your event visible to the world and create a “love at first sight effect” with your ideal audience.


I am here to help you create a visual identity for your event which will stand out and make your guests and audience fall in love with.

Generate excitement before and during the D day and nourish amazing memories after your event.


Selected Projects

My Process

Cat Lemaire Branding Process

I like to divide my branding process into 3 distinctive steps. It allows us to be aligned and communicate during the whole time and therefore to be more efficient.

Defining your Brand fundamentals.

The first step to good branding is first of all understanding why we are here, what you value, what the brand wants to transmit and what makes it different. We will go through the brand fundamentals during one or several collaborative workshops. You’ll be surprised how these exercises can be revealing.

Creating your Visual identity.

Thanks to the discovery work, I will be able to work on visual proposals which will include the main visual elements of the Brand Identity (Logo, typography, colours, patterns, photography, iconography).
Each proposal will be illustrated with its application to a limited number of materials depending on your business. For example: a web site home page, business cards or social media feed.

Producing all deliverables.

Once the Design is approved and agreed on, I will work on producing all the elements of the brand identity to deliver them in the formats and files which best match your needs.

A process which brings value to your business before even seing one single visual proposal!


Branding (Strategy & Design)

Rebranding | New Business | Events or music albums

Brand Naming

Implementation of the Brand on Print and Online marketing materials

Graphic Design

Implementation of the Brand on Print and Online marketing materials

UI – Web & App Design

User Interface Design, Design System and Figma files ready to be handed to your dev team.

Art Direction for Brand Campaigns

Creative concept and visual production for Brand campaigns

Are you ready to talk about your Brand?


Corporate branding creates a distinctive identity that sets your business apart from competitors. Cat Lemaire’s expertise in capturing the essence of your brand through visual elements ensures that you stand out, leaving a memorable impression on your audience.

A strong brand identity encompasses a logo, color palette, typography, graphic elements or patterns and imagery. All elements need to be thought of as a harmonuous set and implemented consistently throughout different communication channels. Cat Lemaire understands the significance of these elements, crafting visual branding solutions that harmonize and reflect your brand’s values.

Creating a memorable brand image involves understanding your brand’s values and target audience. Cat Lemaire collaborates closely with her clients to design visuals that encapsulate your essence, values, brand personality and business needs, resulting in an image that resonates with your audience’s emotions.

Cat Lemaire focuses on portraying the human side of your brand. Humans have a faster connection with other humans, This is the reason it is important to identify what makes your business different and personal. Cat Lemaire creates a brand identity that connects authentically with your audience.

A relatable brand identity establishes a genuine connection with your audience. It builds trust, as people are more likely to engage with a brand they can relate to. Cat Lemaire specializes in crafting relatable brand images that resonate with your target audience, fostering lasting connections.

A well-executed branding strategy enhances brand recognition, establishes credibility, and builds a loyal customer base. Cat Lemaire’s expertise ensures that your visual branding contributes to these positive outcomes.

Visual branding shapes how your audience perceives your brand. It influences their first impression and subsequent interactions. Cat Lemaire’s visual branding expertise ensures that your brand’s visual elements align with its core values, leaving a positive and consistent impression.

Effective photography creates a strong emotional connection with your audience. It helps tell your brand’s story and values, fostering loyalty among customers who resonate with your message. Cat Lemaire’s photography expertise ensures your visuals leave a lasting impression.

Cat Lemaire combines artistic vision with a deep understanding of branding. With a focus on authenticity and relatability, her services create a unique visual identity that resonates with your target audience, setting your brand apart in a competitive market.

Imagery is the visual language of your brand. It communicates emotions, values, and stories to your audience. Cat Lemaire’s expertise in crafting impactful imagery ensures that your branded visual system effectively conveys your brand’s narrative.

Photography plays a pivotal role in creating a compelling brand identity. It captures the essence of your brand, conveying its values, personality, and story through visual elements. High-quality images can evoke emotions and connect with your audience on a deeper level, leaving a lasting impression.

Professional photography elevates your brand’s visual appeal by capturing authentic moments and showcasing your products or services in the best light. It adds credibility and professionalism to your marketing materials, creating a cohesive and impactful brand image.

Certainly! For a successful branded portrait photoshoot, it’s essential to communicate your brand’s story and personality to your photographer. Collaborating with Cat Lemaire ensures that your portraits align with your brand’s visual identity, resulting in impactful images.

Cat Lemaire takes the time to understand your brand’s values and mission. She then translates these into visual elements, ensuring that each photograph reflects your brand’s authenticity and resonates with its core principles.

Cat Lemaire’s guidance stems from understanding your brand’s essence. She helps you select a photography style that aligns with your message and values, resulting in visuals that resonate with your target audience.

Certainly! Cat Lemaire has helped numerous clients enhance their brand image through photography. Feel free to explore her portfolio to see how she crafts compelling visuals that resonate with audiences.

Images, tailored to your brand’s identity, engage and resonate with online audiences, leaving a lasting impression.

To connect with Cat Lemaire and discuss personalized branding solutions, you can reach out through the contact information provided on her website. She welcomes inquiries and is eager to assist you.

Images, tailored to your brand’s identity, engage and resonate with online audiences, leaving a lasting impression.

For inquiries regarding Cat Lemaire’s brand design services, you can contact her through the provided contact details on her website. Feel free to reach out to discuss your branding needs.

Images, tailored to your brand’s identity, engage and resonate with online audiences, leaving a lasting impression.