Can Julley
Brand Strategy / Logo & Visual System Design / Marketing Collateral Design / UI Web & Design
Cat Lemaire
Hand-drawn Branding
and Graphic Design
Reveal the true personality of your Brand through individually crafted visuals.
Make your brand unique, approachable and memorable with hand-drawn branding.
Whether you are looking to upscale your Brand, create a “love at first sight” effect for your event or gain brand awareness through a marketing campaign, I am here to help you connect with your ideal customer and reach your business goals. Together we will build a strong and unique brand that reflects your essence and humanity and take your business to the next level.
Alouette Nature Tours
Brand Strategy / Logo & Visual System Design / Marketing Collateral Design / UI Web & Design
Vendo Services
Brand Strategy / Logo & Visual System Design / Marketing Collateral Design / UI Web & Design
SERVICES
From identifying your brand’s intentions to translating them through bold and hand-drawn visuals.
Whether it is through a full Branding package, illustrations or graphics for a marketing campaign or the creation of original collateral material, reveal the true personality of your Brand through individually crafted visuals. It will allow your business to stand out and connect with your customers by transmitting human and authentic emotions.
Suitable for all industries: Entertainment, Events, Music albums and festivals, Culture, Tourism, Adventure and Outdoors, Fashion, Consultancy and Business.
Brand Strategy
My collaborative brand strategy service engages you in interactive workshops and consultations to develop a strong brand identity. Together, we define your unique story, values, and positioning, ensuring your vision guides every aspect of the strategy. Through open communication and feedback, we craft your Brand fundamentals that resonate with your audience and drive meaningful connections.
Brand Naming
My collaborative brand naming service involves interactive sessions to create a memorable brand name that aligns with your vision and resonates with your audience. Together, we craft a name that captures your brand’s essence and sets you up for success.
Logo & Visuals System Design
I work closely with you to craft a unified visual identity that reflects your brand’s essence. By creatively exploring and strategically aligning with your values, personality, and goals, I’ll design a unique logo and visual system. From colors and typography to imagery and design elements, I’ll maintain consistency across all touchpoints, helping you leave a lasting impression on your audience.
Illustration and Graphics
Illustrations and Graphics add creative flair to your brand’s visual communication. With attention to detail and a knack for storytelling, I create custom illustrations and graphics that captivate your audience. From social media visuals to infographics, I will bring your ideas to life with memorable designs.
Marketing Collaterals and Graphic Design
From brochures to digital graphics, I create impactful materials that communicate your message effectively and leave a lasting impression on your audience. I also create templates for your team to use in the future and guarantee a consistent brand implementation across channels.
UI – Web & App Design
I also provide sleek and user-friendly designs for your digital platforms. With a focus on modern aesthetics and intuitive interfaces, I elevate your brand online and provide Figma files ready to be handed to your dev team.
BRANDING PACKAGES
Tailored to meet your business needs and pace.
STARTER
Logo Design
A basic package for people and businesses who need a quick solution to start with.
This package includes:
Brand Discovery: Defining your main Brand fundamentals.
Logo Design: Logo in one format.
Small Logo Application Guide: A PDF with guidance for a good usage of the logo, and color references.
MOST POPULAR
ESSENTIAL SHINE
Branding or Rebranding
The essentials for a strong and consistent brand that you will be able to implement across different channels. This package is especially suitable for Rebranding projects. This package includes:
Brand Discovery & Visual Benchmark: Defining your Brand fundamentals and aligning them to your current values and Brand personality. Furthermore, I will analyse your competitors Brand Identity and we will work on your brand positioning.
Logo & Visual System Design: Responsive logo, colors, typography, Brand graphics, iconography, photography guidance, etc.
3 Marketing Collateral Materials: Choose 3 collaterals for me to develop and deliver with it’s editable file. Business cards, Social Media feed templates, Invoice Letter Paper, Powerpoint presentation, etc.
Full Brand Guidelines + training: A PDF including the Brand strategy and all the Visual Identity elements. A 1 hour training of the Brand Guidelines to your team is included in this package.
FULL ERUPTION
Branding or Rebranding and Implementation
This option is suitable for businesses that need help with the full implementation of the Brand after its creation. This package includes the same as the Essential Shine but adding my availability for more implementation during the 6 months following the creation of the Brand.
Brand Discovery & Visual Benchmark: Defining your Brand fundamentals and aligning them to your current values and Brand personality. Furthermore, I will analyse your competitors Brand Identity and we will work on your brand positioning.
Logo & Visual System Design: Responsive logo, Colors, Typography, Brand Graphics, Iconography, Photography guidance, etc.
5 Marketing Collateral Materials: Choose 5 collaterals for me to develop and deliver with it’s editable file. Business cards, Social Media feed templates, Invoice Letter Paper, Powerpoint presentation, etc.
Full Brand Guidelines: A PDF including the Brand strategy and all the Visual Identity elements. A 1 hour training of the Brand Guidelines to your team is included in this package.
Graphic design services for the implementation of the Brand up to 6 months after its creation: A package of up to 10 hours/week to ensure the good implementation of the Brand in time. Creation of templates, design of marketing materials, commercial fair booths, training of your communication agency, etc
TESTIMONIALS
My clients’ feedback.
“A new Brand that we are proud of”
It was amazing to have Cat for our rebranding and web redesign projects. Cat guided us through a very well-managed process and perfectly aligned a team that had been accustomed to the old brand for years. With her work Cat got the whole team to love the new brand. A new brand that we are proud of.
Regarding the UI design Cat worked not only in the design of the responsive web components but also provided us with a very powerful style guide and library that serves as the basis for our design system.
I look forward to working with Cat again on another new project!
Miguel S. – Vendo Services – CX Director
“Well organized, creative, and driven”
Cat was a gift to work with. Well organized, creative, and driven. She exceeded all expectations and will definitely recommend and work with Cat again.
Mitch P. – Vendo Services – CEO
“Working with Cat has been an enjoyable and eye-opening experience.”
Organised and thorough, she led me through the brand development process with patience and purpose. Communication was great, I felt listened to and ideas were shared and discussed openly. Cat showed not only real knowledge of her field but also great patience. I’m over the moon with the result and I am now equipped with a full package of branding elements that I feel are really representative of my company.
Antoine L. – Alouette NT – Founder
QUESTIONS
I am here to guide you through the process of building a new brand.
About hand-drawn branding and graphic design
What is hand-drawn branding?
Hand-drawn branding refers to the use of hand-drawn elements in the creation of a brand’s visual identity. Instead of relying only on computer-generated graphics or standard fonts, hand-drawn branding incorporates illustrations, lettering, or other elements that are created by hand using traditional artistic techniques like drawing, painting, or calligraphy. These elements are then digitalized in order to create a set of high resolution visuals that can be used across different channels.
Examples of hand-drawn branding elements include hand-lettered logos, custom illustrations, doodles, and sketches used in marketing materials such as packaging, advertisements, websites, and social media posts.
What are the benefits of hand-drawn branding?
Hand-drawn branding offers several benefits for people and businesses looking to establish a unique and memorable identity:
1. Authenticity and Personality: Hand-drawn elements can convey a sense of authenticity and personality that may be lacking in more generic or digitally created designs. The imperfections and individuality of hand-drawn artwork can help a brand feel more genuine and relatable to consumers.
2. Uniqueness and Differentiation: Hand-drawn branding sets a brand apart from competitors by offering a one-of-a-kind visual identity. In a crowded marketplace, this uniqueness can help a brand stand out and be more memorable to consumers.
3. Customization and Flexibility: Hand-drawn branding allows for a high level of customization and flexibility. Designers can tailor illustrations, lettering, and other elements to perfectly match a brand’s identity, messaging, and target audience. This flexibility also enables brands to adapt their visuals more easily to different applications and platforms.
4. Human Connection: Hand-drawn elements evoke a sense of human touch and craftsmanship, which can foster a stronger emotional connection with consumers. People often appreciate the time and effort that goes into creating hand-drawn artwork, leading to a deeper bond with the brand.
5. Versatility: Hand-drawn branding can be applied across various touchpoints, including packaging, advertising, digital media, and merchandise. Whether it’s a hand-drawn logo, illustration, or typography, these elements can be scaled and adapted to suit different mediums and contexts.
6. Storytelling: Hand-drawn elements have a storytelling quality that can help communicate a brand’s narrative, values, and mission. Whether through intricate illustrations or expressive lettering, hand-drawn branding has the power to captivate audiences and convey complex messages in a visually engaging way.
7. Memorability: Hand-drawn branding tends to leave a lasting impression on consumers due to its distinctiveness and charm. People are more likely to remember brands that use hand-drawn elements, leading to increased brand recognition and recall over time.
Overall, hand-drawn branding offers a range of benefits that can help businesses establish a strong and memorable visual identity, foster deeper connections with consumers, and differentiate themselves in the marketplace.
What is hand-drawn Graphic Design?
Hand-drawn graphic design is a style of graphic design that incorporates hand-drawn elements, such as illustrations, lettering, icons, or other visual elements created by hand. Instead of relying only on digital tools, hand-drawn graphic design involves the use of traditional artistic techniques like drawing, sketching, painting, or calligraphy. These hand-drawn elements can then be scanned or digitally rendered for use in various design projects, such as branding, advertising, packaging, editorial design, web design, and more.
Hand-drawn graphic design offers a distinct aesthetic characterized by its authenticity, warmth, and uniqueness. It can evoke a sense of craftsmanship and personality that may be lacking in more digitally produced designs. Hand-drawn elements can add texture, character, and a human touch to visual compositions, making them more engaging and memorable to viewers.
Some common examples of hand-drawn graphic design elements include:
1. Illustrations: Hand-drawn illustrations can range from simple sketches to intricate drawings. They can be used to visualize concepts, tell stories, or add decorative elements to design projects.
2. Lettering and Typography: Hand-drawn lettering and typography involve the creation of custom fonts, words, or phrases by hand. This can include calligraphy, hand-lettering, or whimsical doodles incorporated into textual elements of a design.
3. Icons and Symbols: Hand-drawn icons and symbols are simplified visual representations of objects, concepts, or actions. They add a playful or organic feel to design projects and can help convey information in a more approachable manner.
4. Borders, Frames, and Patterns: Hand-drawn borders, frames, and patterns are decorative elements that add visual interest to design layouts. They can be used to frame content, create backgrounds, or add decorative flourishes to various design elements.
5. Textures and Backgrounds: Hand-drawn textures and backgrounds add depth and visual interest to design compositions. They can mimic natural textures like wood, paper, or fabric, or be more abstract in nature.
Overall, hand-drawn graphic design offers designers a versatile and expressive approach to creating visually compelling and engaging design solutions. It allows for a high level of customization, creativity, and personalization, making it a popular choice for brands and designers looking to stand out in a crowded marketplace.
Can I use hand-drawn graphics in my existing brand?
Yes, you can certainly incorporate hand-drawn graphic design elements into your existing brand. In fact, doing so can add a fresh and unique dimension to your brand’s visual identity and help it stand out in the minds of your audience. You can integrate such elements to strengthen your Brand Identity on a permanent basis or for a specific marketing/brand campaign.
Together, we will first evaluate your existing Brand Identity and assess your Brand values, personality and target audience. This will allow us to consider if hand-drawn visuals will resonate with your audience.
We will then agree on how hand-drawn elements will add on to your existing brand, define a style and identify the elements you will need. Finally, we will consider how you can apply these elements consistently in time and throughout your channels.
Why do you specialize in hand-drawn branding?
My specialization in hand-drawn branding is deeply rooted in my background in Fine Arts. From an early age, painting, drawing, and creating visuals with my hands have been integral parts of my everyday life. This passion for artistic expression has guided my journey as a designer, leading me to specialize in hand-drawn branding.
Building upon my artistic foundation, my professional experience as a designer and Brand Manager in an international corporation has equipped me with invaluable skills and knowledge. Through working closely with businesses and analyzing data, I have honed the ability to create intentional brands that not only reflect the essence of a company but also align with its strategic objectives and resonate with its target audience.
For me, hand-drawn branding isn’t just about creating visually appealing designs; it’s about infusing brands with authenticity, personality, and emotion. By combining my artistic talents with my expertise in branding, I strive to craft unique visual identities that stand out in a competitive market, forge strong connections with consumers, and ultimately drive business success.
Why should I hire a graphic designer specialized in hand-drawn branding and graphic design?
Hiring a graphic designer specialized in hand-drawn branding offers the benefit of creating a unique, authentic visual identity that is memorable and engaging. These designers bring flexibility, attention to detail, and customization tailored to your brand, helping it stand out in the market while enhancing brand storytelling through artistic elements. My background in Fine arts as well as my experience in Marketing allows me to create unique visuals based on your business needs and strategy.
Can we work together if I'm not particularly looking for a hand-drawn style?
Absolutely! While I specialize in hand-drawn branding, my expertise extends beyond just one style. Whether you’re looking for a hand-drawn aesthetic or not, I’m fully equipped to collaborate with you to create a visual identity that aligns with your brand’s needs, preferences, and objectives. My goal is to deliver exceptional design solutions that effectively communicate your brand’s message and resonate with your target audience, regardless of the specific style you’re seeking. Let’s discuss your project further and explore how we can work together to achieve your design goals
About my branding and graphic design services and process
How much will it cost?
My branding services are tailored to meet your business needs while remaining cost-effective.
Even though hand-drawn visuals are more time consuming than only digital crafted brands, hiring an independent designer is much more cost-effective than hiring an agency. Depending on the type of your business and the amount of assets you need, I will craft a coherent quote for us to discuss together.
Can I hire you only for a logo design without the Brand Discovery step?
Unfortunately, no. I always initiate a Brand Discovery process for every project to ensure alignment with the business needs before diving into design work. This process involves in-depth discussions and research to understand your brand’s objectives, target audience, values, and competitive landscape. By gaining clarity on these aspects upfront, we can ensure that the design direction aligns perfectly with your goals. This approach saves time and resources by avoiding miscommunications and revisions later on, ultimately leading to more effective and impactful design outcomes.
When do I know if I need a rebranding for my business?
You may need rebranding services if you want to:
– Align your brand with your current goals, values, and vision, as well as with the changing needs and expectations of your customers.
– Update your brand identity, logo, website, and marketing materials to reflect your new brand direction.
– Differentiate yourself from your competitors and create a unique and memorable brand identity.
– Reconnect with your existing customers and attract new ones with a fresh and relevant brand message.
How can I benefit from your hand-drawn rebranding services?
My hand-drawn rebranding services can help you refresh and revitalize your existing brand, or create a new one from scratch. I can help you align your brand with your current goals, values, and vision, as well as with the changing needs and expectations of your customers. I can also help you update your brand identity, logo, website, and marketing materials to reflect your new brand direction
What is your process for the Essential-Light Package?
We approach rebranding and creative strategy services by following a strategic and creative process. First, we conduct a brand audit and a market research to understand your current brand situation, your business goals, your customer needs, and your competitive landscape. Then, we develop a creative strategy and a brand positioning that defines your brand’s purpose, promise, personality, and differentiation. Next, we design a new brand identity and a creative concept that expresses your brand strategy and your brand essence. Finally, we implement your new brand identity and creative concept across your touchpoints, and measure the results and impact of your rebranding.